5th October 2007
Really Simple Systems, the UK based hosted- CRM service designed to be simple to use and to run, has today announced the general availability of its Web Transactions module.
The Web Transactions module allows web site forms to update the CRM system directly using a simple one page set up. For example, a New Inquiry form can automatically add a new lead into the CRM system, record the source and time of the lead and set up a task for somebody to call the inquirer. Multiple transactions can be set up, each one setting off a different combination of updates and workflow.
"Traditionally, interfacing your web site with your CRM system was a technical job, needing high level XML skills and days of programming." said John Paterson, CEO Really Simple Systems. "Now customers can just paste a few lines of code into their web site, define how the transactions should be treated using a simple form and be capturing data live from their website in 30 minutes."
According to Nikki Knight, Industry Marketing Manager of Alaric Systems and an early user of Web Transactions, "Integrating our new web site with our CRM system increased the ROI of the upgrade. Both newsletter subscriptions and contact inquiry forms are fed seamlessly into the CRM system. Before using Web Transactions our old website sent us an email which had to be manually entered into the CRM system. Now this is a streamlined, automated process which significantly reduces inquiry response times. It has added a new dimension to our sales process."
The Web Transaction module is part of Really Simple Systems’ marketing suite, comprising campaign management and personalised emails.
About Alaric Systems
Headquartered in London, Alaric, www.alaric.com,
is a leading supplier of advanced technology solutions for the card payments industry. Alaric offers Java based solutions for card payments authorization and switching, fraud detection and prevention, risk management and payment systems integration. Alaric’s customers include First Data International, Euronet Worldwide, Swisscard, Cornèr Banca and Yorkshire Building Society. Alaric's product set was launched in 2001. Being written in Java, the solutions are fully portable while scalable to meet the needs of the smallest through the largest institution. Alaric's success is a result of its dedicated focus on the payments industry together with a clear recognition of the need to collaborate with partners.
About Really Simple Systems
Really Simple Systems Hosted CRM is aimed at small and medium sized organisations with between 5 and 200 people
who want a straightforward hosted CRM sales, marketing and support system.
The hosted model is particularly suitable for companies with multiple locations and sales people who work remotely or at home.
Really Simple Systems is the largest United Kingdom provider of hosted CRM systems and has offices in the UK and Australia.
Users include the Royal Academy of Arts, the British Library, Citicorp and the Department of Health as well as many small and medium sized companies.