Really Simple Marketing and Campaign Management

Really Simple Marketing allows you to measure performance of all your marketing campaigns, includes integrated mass emailing and allows you to interface your web site to your CRM system for lead capture

Campaign Management

• Track leads from initial enquiry through to final close
• Create, run and monitor multi-stage marketing campaigns
• Can handle any type of campaign including  telemarketing, emailing, newsletters, direct mail, Adwords
• Campaign Overview shows members, leads, opportunities and sales for each Campaign with cost/lead, cost/opportunity, cost/sale
• Campaigns can have one or multiple stages such as Mail, Email, Call and each stage can have its own responses
• Contacts can be members of multiple Campaigns
• Campaign Stages can be phased to provide smooth lead generation
• Members in a Campaign can be selected from the existing CRM database, or imported from a list, or both
• Assign leads to sales people or teams and track results
• Performance and ROI Reporting

Personalised Emailing

• Send personalised emails in plain text or HTML
• Real time capture and reporting of click-throughs and unsubscribes from mailings
• Phase email campaigns in batches to spread responses.
• No need to export data to a third party mailer or import results
• Can send Attachments as well

Integrate with your Web Site

• Capture leads directly from forms on your web site using Web Transactions
• Create Accounts and Contacts automatically
• Automatically create and assign Tasks for following up
• Automatically add new inquiries to Campaigns
• Record additional data such as search engine search terms
• Set up multiple WebTransaction Types to handle different types of request