Maintaining your Sender Reputation is important in your marketing campaign management if you are planning to send bulk emails and newsletters to your customers. Your Sender Reputation is calculated based on your email bounce rate, how many people flag your emails as Spam and how many people unsubscribe.

To help keep this in check the Really Simple Systems integrated Mailer automatically manages your email Bounces, Unsubscribes and Spam complaints. Let’s take a look at what these mean: