Its a CRM video Jim, but not as we know it

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For our entry to the finals for CRM Idol, we’ve taken a different tack from most entrants, both current and previous.

We thought we’d try and do something more interesting, more conceptual, than have talking heads explaining what the product did, plus a few screen shoots and a restatement of our USPs.

So we hired a professional cinematographer and a drama director, and let them come up with a creative idea of how best to express our philosophy, which is that simple solutions are better than complex ones.

So far we’ve had a look a positive feedback on their creation. Let’s see if the CRM Idol judges and other voters agree!

You can see the video and cast your vote for the CRM Idol finals here.

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About the Author

John Paterson

John Paterson

John is the CEO and Founder of Really Simple Systems