For our entry to the finals for CRM Idol, we’ve taken a different tack from most entrants, both current and previous.
We thought we’d try and do something more interesting, more conceptual, than have talking heads explaining what the product did, plus a few screen shoots and a restatement of our USPs.
So we hired a professional cinematographer and a drama director, and let them come up with a creative idea of how best to express our philosophy, which is that simple solutions are better than complex ones.
So far we’ve had a look a positive feedback on their creation. Let’s see if the CRM Idol judges and other voters agree!