CRM or Customer Relationship Management isn’t anything new, in fact we started using the term back in the 1990s and it has since been adopted to describe a broad range of IT business systems. Yet, with the growth in Cloud technology, a CRM system is the latest must-have shiny thing.

Surely, any self-respecting business owner knows that to succeed they’ll need a CRM system? Though, too often we see companies keen to embrace the technology at the expense of strategy. If you are looking to implement a CRM system you first need to consider your CRM strategy and the implications this will have on your overall business strategy.