Helen Armour Appointed to the New Position of General Manager

Petersfield, Hampshire
25 May 2021

SpotlerCRM Appoints Helen Armour to the New Position of General Manager

Leading cloud CRM vendor, SpotlerCRM, has today announced the appointment of Helen Armour to the newly created position of General Manager, responsible for the day-to-day management of the company’s commercial operations worldwide.

Helen joined SpotlerCRM in January 2015, since when she has headed up the marketing department while making major contributions to the company’s business development and growth. This new position has been created in response to a period of significant growth for SpotlerCRM and makes provision for the company’s ambitious plans for growth.

Helen brings extensive business management experience to the role along with a strong commercial acumen and a track record of increasing business efficiency and profitability. In her new role, Helen will head up the customer facing functions of sales, marketing and support, as well as the management of SpotlerCRM's partner organisations.

Commenting on her new appointment, Helen said, “I am excited and honoured to be appointed as General Manager at SpotlerCRM, especially at such an exciting time for the company. We have a great CRM product and the team here work incredibly hard, so I’m looking forward to building upon the strategies that will support our continued success.”

SpotlerCRM’s former founder and CEO, John Paterson, added “SpotlerCRM has fared well, despite the challenging environment over the last 12 months, and we now find ourselves in a strong position to take advantage of a growing market. Appointing Helen as General Manager marks a new era for the company that I feel will inject a new energy into the business and reinforce our strong customer-focused ethic.”