Create more effective campaigns by personalising your emails. Address the recipient correctly and add references to any of the other held in your CRM. For example, you might refer to a previous purchase or maybe a warranty date. Furthermore, you can make your emails more relevant by adding geo-location data and other information held in your custom fields.

Use detailed database segments, by setting criteria filters for your contact selection. Segment your contacts by any of the data held in your CRM, including any custom fields you have added. Alternatively, you can simply mail all your database contacts in one.

As you specify a new selection of contacts for each campaign your data is always up to date, and bounces and unsubscribe are managed automatically.

Our sophisticated email scheduler lets you send your emails exactly when you want – by hour, day, week or month. This means your emails arrive in your contact’s inbox at the opportune moment when they are most likely to read it. You can monitor your schedule and see exactly what has been sent at any time and what is queued to send.

Collect and record opt-in consents from your contacts, and keep an auditable log of when, how and from what IP address the consent was granted. Consents can be collected from your existing contacts using an email link, or from new leads via a web form.

Compliant with international data protection legislation, you can manage consent for both GDPR and HIPAA.

Your CRM campaign stats automatically track all the activity associated with each marketing campaign. This includes your open rate and click throughs, the number and value of leads, opportunities and sales for each campaign. As a result, you’ll build up accurate measures of your cost per lead, cost per sales and your return on investment.