Analytics & ROI

Take the guesswork out of your marketing with powerful reporting and analytics tools that monitor your ROI.

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Data-driven Marketing

All the information you need to make smarter decisions.

Marketing Analytics

Managing your ROI just got easier! With our integrated marketing module everything you need to execute, manage and report on your marketing campaigns is all in one place. Because your marketing activity feeds directly back into the CRM you have immediate insight into your customers’ behaviour. This can be viewed by your sales team with new sales leads allocated to a particular campaign. As a result, you’ll be able to record your cost per lead, cost per opportunity, cost per sales and, hence, your return on investment.

Marketing Insight and Reporting

Investment Analytics

Measure performance by each campaign and across all campaigns.

Track the number and value of your leads, opportunities and sales and compare the costs across all campaigns.

Measure the success rate across your campaigns tracking your open rate, clickthroughs, leads and opportunities for each.

Run ad-hoc reports for extensive analysis of each campaign or compare across all campaigns.

Add custom dashboard widgets to show what’s important to you with at-a-glance metrics.

Integration And Insight

Integrated Sales and Marketing CRM for data-backed decision making.

Campaign Stats

Your CRM campaign stats automatically tracks all the activity associated with each marketing campaign. This includes your email open rate and click throughs to the number and value of leads, opportunities and sales for each campaign. As a result, you’ll build up accurate measures of your cost per lead, cost per sales and your return on investment.

Dashboard

Your marketing dashboard gives you a summary of your latest campaigns and how they are performing. You can use the standard widgets to show your new leads, mailing stats and open rate, or create your own custom charts to give a snapshot of your most critical metrics.

Reporting

Run custom reports for a summary of your leads by source and sales by campaign. Then see detailed reports such as this months’ new leads from your website, and reports that run across your marketing and sales data, such as the last sales activity on each new lead generated. You can quickly create ad-hoc reports that can be saved and exported as a data file for further analysis or as a PDF.

Sales CRM Integration

The data from your marketing campaigns is held within your CRM giving immediate insight into your customers’ behaviour. This can be viewed by your sales team with new sales leads allocated to a particular campaign. As a result, you’ll be able to record your cost per lead, cost per opportunity, cost per sales and, hence, your return on investment.

Being able to see who has opened and clicked through on emails means we can easily see who to follow up.

Jacquie Burnside, Destination North Coast NSW

MORE INFO

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The best way to see if our CRM is right for you is to try it. Simply register for a free trial and we’ll help get up and running in no time.

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