25 June 2018
Really Simple Systems Shortlisted for SME Business Awards
Leading cloud CRM vendor, Really Simple Systems, has been shortlisted for the SME National Business Awards in the Business Innovation category. The award recognises the company’s work in developing compliance tools to address the General Data Protection Regulation (GDPR), which became law last month.
In just its second year, the SME Business Awardsare already a sought-after accolade of achievement and an endorsement of success in business. The winner will not be announced until the Gala Awards Final due to be held at Wembley Stadium in December.
Aimed at helping small businesses comply with the new legislation, the Really simple Systems development enables customers using the company’s CRM and integrated Marketing module to collect GDPR compliant consents. Consents given from contacts are recorded and stored in the CRM as an auditable log including when, how and from what IP address the consent was granted.
The development work was rolled-out in three phases over the months, preceding the launch of GDPR on 25 May 2018. Phase one enabled the collection of marketing consents via website sign up forms integrated with the CRM. The second phase provided the functionality for customers to gain consent from their existing contact database by emailing a unique mailing preferences link that logged the action taken to the CRM contact record. The third and final phase then enabled cross-refence of the data to select and deselect contacts who have given consent for mailing in the CRM.
Really Simple Systems’ CEO, John Paterson, commented “We’re really pleased that our work on GDPR compliance has been recognised by the SME Business Awards. Appreciating the potential impact the new legislation could have for small businesses, we took the decision to invest in developing compliance tools for our customers. The short time period before GDPR became law meant we had to give the project priority over other work but we felt the significance of the changes warranted it.”
Paterson went on to add “We have already experienced significant growth in business from new customers looking for a GDPR compliant CRM and from those seeking GDPR compliance tools for their marketing.”