Congratulations! You’ve landed your dream job and walk into your new office – now what do you do? You need to find out all about your new employer’s strength and weaknesses, their products, positioning and existing marketing activities.
See our Marketing Checklist to get you started:
Start off by identifying who your customers are. It is important to have a clear understanding of who is buying your product and what segment of the market you are in. Here are some questions you might be looking to answer:
You’ll need to find out what budget you have to work with and what is the sign-off process. Find out what responsibility you have to make purchasing decisions and what’s included and what isn’t.
Find out what marketing subcontractors are used, such as a PR company, digital agency, web site hosting and maintenance?
Are they on a retainer and if so, how much is that and what is the termination notice? There’s nothing like calling a meeting with the new marketing manager to keep them on their toes for fear of losing the account.
Not all of the above will be relevant, but most will be. You may not get all the answers immediately, in many cases people simply won’t know! Which will be indicative of the challenges ahead!
If you have to prioritise where to start, start with the web site and SEO. Improving that will generate a faster return that tweaking the printed collateral.