CRM Case Study Manufacturing
About JC Payne
One of the UK’s leading commercial vehicle bodybuilders, JC Payne (JCP), has been using Really Simple Systems CRM since July 2017, streamlining their sales and marketing operations. JCP builds commercial vehicle bodies on chassis cabs for the leading car, van and heavy truck manufacturers, including Mercedes, Volkswagen, Ford, Citroen, Peugeot, MAN & Iveco.
JCP identified that it needed a CRM to centralise its sales data and to enable future growth.
Centralised data for growth
JCP Marketing Manager, Richard Perry commented, “Really Simple Systems has enabled us to centralise everything and reduce the time it takes for sales to record their daily tasks. The CRM has streamlined the whole department, giving visibility to everyone, so we can all see who’s dealing with what. This means there’s no duplication of effort and our communication is more effective.”
As a family-run business, JCP was first established in 1926, and has operated in its current format for the last ten years. The company’s vision is to consistently deliver high quality commercial vehicle body solutions with “honesty, integrity, effort and experience”.
Perry explains, “We are proud of our products, proud of our people, and proud of our customers – it’s the JCP way.”
Easy to use CRM
In researching a suitable CRM for JCP, Perry knew he needed to find one that was simple to use yet included the features that would let them concentrate their sales focus. “From experience I knew that unless the system is easy to use you won’t get the buy-in from sales people and it won’t be used properly. I wanted a CRM that was simple to use, concentrating on the main sales features that I believe a CRM needs. Often, these systems are too complicated, but when I came across Really Simple Systems, I knew it was right for us.”
Before implementing Really Simple Systems CRM, JCP used a variety of ways to record their sales data which resulted in varying spreadsheets and data spread across different sources. There was no central hub, often resulting in duplication of effort and inefficiency. So, when Perry joined the business, he knew a CRM was needed for the company to continue moving forward.
Team Collaboration and Visibility
Since implementation, JCP has seen improvements in productivity as the CRM system has helped streamline operations. The team uses the CRM to record all calls, emails and opportunities, providing staff with better visibility, resulting in no duplication of work, more effective communication, and improved reporting.
Perry continues, “The email sync feature
is very useful. This means our team doesn’t need to manually record any email activity as it all shows automatically, without any extra work.”
Important part of the business
Perry concludes “Really Simple Systems CRM has become a very important part of our business. It has streamlined the way we work, improved our non-verbal communication and ensured visibility with the accounts and clarity between the team members’ responsibilities.”
“If you are looking for a CRM system, look no further than Really Simple Systems for a sales focused CRM, plus you can tailor it exactly how you want it.”