About Hello Scotland
Hello Scotland is a dynamic Destination Management Organisation dedicated to giving clients creative, handcrafted experiences that deliver value and long-lasting impressions. Since 1996, the team at Hello Scotland has been passionate and committed to bringing guests the finest Scotland has to offer, in a way that perfectly fits their requirements and budget, so companies get the best ROI for their incentives and corporate events.
A positive and enjoyable experience is essential for its clients. So Hello Scotland invested in a CRM (Customer Relationship Management) system designed to help them provide great customer service, marketing of events and top class communications. Therefore ensuring the key requirements for the success of Hello Scotland and the customer experience where met.
No Pain No Gain
Hello Scotland found the selection of a CRM solution something of a painful task. Ease of use was a top requirement for the organisation, who were only too aware of the dangers of a complex system. They didn’t want a system that users would fail to keep updated properly. “We spent years looking for an easy CRM system to use – we even spent a lot of money on a bespoke product that just didn’t do what we originally hoped it would.” said Elaine Hamilton, Managing Director for Hello Scotland Ltd; “We couldn’t believe our luck when someone recommended SpotlerCRM as it was just what we had been looking for!”
“Since signing up with SpotlerCRM, we have really been able to take our customer service, marketing and communication to the next level. The ability to create so many different reports from our CRM means we can send bespoke segmented e-newsletters to our suspects, prospects and customers” said Elaine. “SpotlerCRM helped us understand what our customers wanted and deliver!”
Elaine praised the system “It’s now an integral part of our system and procedures at Hello Scotland and we use if for all kinds of things. From keeping track of our confirmed projects to pulling reports on which of our customers need to pay and when.”
Having the right solution for the job is important, but only part of the story for Hello Scotland. In a fast-moving customer-facing industry, help and support from the vendor was a key requirement. “The quick support and help from the team at SpotlerCRM is brilliant whether it be by Skype, telephone or email”. Said Elaine “I can’t recommend the product, and the people, enough!”