Cloud CRM Definition
The Cloud CRM definition requires a quick look at the history of CRM. Traditionally, all CRM systems were in-house applications, that is to say they were installed and ran on servers within an organisation. Nowadays, newer CRM systems are Cloud CRM, that means that the application and data is all held on the CRM providers’ servers in a datacentre, and accessed via an internet browser.
Cloud CRM is also known as Software-as-a-Service (SaaS) CRM, online CRM and Web CRM. Cloud has a number of technical and pricing advantages:
- You don’t need any local servers to run the CRM system on. So there’s no capital cost, no server software and no maintenance
- Updates, backups, maintenance all done by the Cloud vendor (that’s us!)
- Users can access the system from anywhere via the internet e.g. home, office or smartphone
- By running thousands of customers’ CRM system on our servers, we get great economies of scale which we can pass on to our customers
- By paying monthly or quarterly, you reduce the financial risk and improve your company’s cash flow
- You can cancel at time
You can find out more about CRM with these other articles:
What’s meant by Customer Relationship Management – What is Customer Relationship Management?
Discover what is Sales Force Automation in your CRM – What is Sales Force Automation?
You can find out more about Cloud CRM in our blog – You don’t need a CRM App.