What is Cloud CRM?

If you’re researching CRM systems you might be thinking “What’s the difference between a normal CRM and a Cloud-based CRM?”

Cloud CRM Definition

The Cloud CRM definition requires a quick look at the history of CRM. Traditionally, all CRM systems were in-house applications, that is to say they were installed and ran on servers within an organisation. Nowadays, newer systems are cloud-based, that means that the application and data is all held on the CRM providers’ servers in a datacentre, and accessed via an internet browser.

Cloud CRM is also known as Software-as-a-Service (SaaS) CRM, online CRM and Web CRM. Cloud has a number of technical and pricing advantages:

Benefits of Cloud

The benefits of cloud-based CRM are multiple, from the cost and ease of use through to team collaboration, integration with other systems and data security.

  • You don’t need any local servers to run the CRM system on. So there’s no capital cost, no server software and no maintenance
  • Updates, backups, maintenance all done by the Cloud vendor (that’s us!)
  • Users can access the system from anywhere via the internet e.g. home, office or smartphone
  • By running thousands of customers’ CRM system on our servers, we get great economies of scale which we can pass on to our customers
  • By paying monthly or quarterly, you reduce the financial risk and improve your company’s cash flow
  • You can cancel at time

You can find out more about CRM with these other articles:

What’s meant by Customer Relationship Management – What is Customer Relationship Management?
Discover what is Sales Force Automation in your CRM – What is Sales Force Automation?

You can find out more about Cloud based CRM in our blog – You don’t need a CRM App.