Drip Marketing Campaigns
With our drip marketing feature you can send automated email messages to your contacts at set intervals, over a period of time. This is useful when you want to mail the same contacts with a series of messages and communicate in stages. So you “drip” the messages over time instead of sending all the information in one go.
Drip marketing is also a great tool to help you with your lead management and qualification process. How your leads respond to your automated messages can help you to assess their potential value.
Add Web Leads to Drip Campaigns
You can use drip marketing alongside our web-to-lead forms feature so you automatically add new leads from your web site to a drip campaign. For example, you might want to send a welcome message to prospects who sign up for your newsletter. With drip marketing you can then send a follow up message a few days later with a special offer that they might be interested in.
Or maybe you have a list of new contacts from a seminar you presented at. Using a drip campaign would mean you you could send them an initial message thanking them for attending, followed by a series of your latest blogs.
What is Drip Marketing
Wikipedia describes drip marketing as “a communication strategy that sends, or “drips,” a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used. Drip marketing is distinct from other database marketing in two ways: (1) the timing of the messages follow a pre-determined course; (2) the messages are dripped in a series applicable to a specific behavior or status of the recipient. It is also typically automated.”